Hi, I’m Denisse :)

I’m a proud first-generation Latina with a BA in Communication and a Minor in Marketing, ready to leverage my skills to drive brands to success!

Check Out My Latest Project!

Marketing Plan

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Marketing Plan 〰️

Marketing Plan & Visual for Shea Moisture

For my capstone, I created a comprehensive marketing plan for Shea Moisture's product expansion. This included market research, competitive analysis, and strategies for targeting, pricing, promotions, and distribution. The presentation highlighted my storytelling, visual design, and persuasive communication skills, showcasing my readiness for marketing excellence and strategic thinking.

Marketing Presentation down below

Marketing Presentation for Shea Moisture
Executive Summary
Introduction
Background
Product Line & Marketing Positioning
Shea Hair Tools - [ designed by me :) ]
Target Persona
The 4 P's & Marketing Strategy
Success
Appendix
I hope you enjoyed!

Top Skills

  • Branding

    I understand how to build and maintain a strong, consistent brand identity

  • Market Research

    I can conduct research to understand market trends, customer needs, and competitive landscape

  • Adaptability

    I am able to quickly adjust to new trends, technologies, and changes in the market

View Resume & Education Experience

Integrating Selena Gomez’s Story into Rare Beauty

The presentation outlines a tactical approach that enhances Rare Beauty's branding through a close alignment with Selena Gomez's captivating story. Gomez's experience with lupus and her journey with mental health can be utilized with Rare Beauty to create a more compelling and relatable brand and to strengthen its relationship with its customers.

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Projects

Personalized Skincare Integration for Lush

The goal of this presentation is to improve Lush's product line by introducing personalized skincare. Based on our research, we developed a comprehensive marketing action plan that would enable Lush to better position their brand and satisfy more of their customers by implementing customized skincare into their marketing strategy.

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Identifying the Best Marketing Campaign

For this presentation, I used a Google Sheets dashboard to analyze several campaigns. My research identified the most effective campaign through data trends and key performance metrics. In my presentation, I demonstrated the findings and explained why the top campaign excelled.

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Get in Touch!

I'm always excited to connect with fellow professionals, potential employers, and anyone interested in my work. Whether you have a question about my projects, want to discuss a job opportunity, or simply want to network, feel free to reach out. Your message is important to me, and I'll get back to you as soon as possible. :)